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The Power of Visual Branding: How I Brought My Vision of Amusejoy to Life
By Amuse Joy Poo Bags
When I set out to create Amusejoy Poo Bags, I knew I didn’t just want to create a product—I wanted to build a brand. Something bold, colorful, and undeniably fun. But let’s be real: a brand is so much more than a product. The way it looks, feels, and speaks to your audience is what makes it unforgettable. That’s where visual branding comes in.
Let me take you through my branding journey with Amusejoy—from why I didn’t DIY to how I worked with an amazing branding agency to bring my colorful vision to life.
Why Visual Branding Was So Important for Amusejoy
When I started dreaming up Amusejoy, I kept coming back to one frustration: poop bags are so boring! The dull green, generic designs all screamed the same thing—bland and forgettable. But I didn’t want Amusejoy to blend in; I wanted it to stand out.
Visual branding was the key. I wanted Amusejoy to be:
- Fun: Picking up poop isn’t glamorous, but the bag you use can make it less dreadful.
- Bright and Happy: A pop of color can go a long way in turning an everyday chore into something joyful.
- Memorable: I wanted Amusejoy to have a look that people would recognize instantly.
I knew the only way to achieve this was through thoughtful, professional branding.
Why I Didn’t DIY
Could I have tried to DIY my branding? Sure. But I knew I’d never get the polished, professional look I wanted. Branding is an investment in how people perceive your business. I didn’t want Amusejoy to feel like another cookie-cutter product—I wanted it to shine.
Plus, I knew working with a branding expert would save me time, stress, and a lot of second-guessing. Enter Duo, the branding agency I hired to bring my vision to life.
How I Found Duo
Finding the right branding team can be tricky, but I was lucky enough to discover Duo through referrals. Their portfolio immediately caught my attention. They specialized in creating playful, colorful brands that felt alive. After a quick discovery call, I knew they were the perfect match for Amusejoy.
Defining My Vision
Before I even started working with Duo, I spent time getting crystal clear on what I wanted Amusejoy to look and feel like. That clarity came from creating a Pinterest board, which became my ultimate inspiration tool.
How I Built My Pinterest Board
I searched for terms like:
- “Playful branding”
- “Bold packaging design”
- “Colorful typography”
- “Quirky product design”
- “Cheerful color palettes”
Every pin I saved reflected the energy I wanted Amusejoy to have. Bright, bold, and unapologetically fun.
The Branding Process with Duo
Working with Duo was seamless and collaborative. Here’s how it went:
-
Discovery Call
We hopped on a call to discuss my vision, goals, and what I wanted from the branding process. -
Questionnaire + Pinterest Board
Duo sent me a detailed questionnaire that pushed me to think about my brand in new ways.
Sample Questions They Asked
- What makes you different from your competitors?
- Who is your desired audience?
- What are 3-5 words you want to describe your brand?
- What’s the meaning behind your business name?
- What are your biggest objectives for this project?
These questions helped me refine my vision and gave Duo a deeper understanding of what Amusejoy was all about.
Creating the Branding
Once I submitted my answers and Pinterest board, Duo got to work. They came back with multiple mockups, each with a unique take on the brand. Seeing those initial ideas was so exciting!
Some Branding Options Included:
- Bold, blocky typography paired with vibrant colors.
- Playful, doodle-like icons to add personality.
- Modern, clean layouts with pops of whimsy.
The Final Result
After a few rounds of tweaks and feedback, we landed on a branding package that I absolutely adore. The final look was everything I wanted:
- A Bright, Colorful Palette: Think cheerful yellows, playful pinks, and calming blues.
- Modern Typography: Clean yet quirky, with just enough edge to stand out.
- Fun Illustrations: Custom icons that reflect the playful personality of Amusejoy.
What I Paid
Let’s talk dollars. Hiring a branding expert isn’t cheap, but it’s 100% worth it if you want a professional, polished look. I paid approximately $5,000 for the full branding package, which included:
- A logo suite
- Color palette
- Typography
- Packaging design
- Brand guidelines
DIY vs. Hiring a Pro
Looking back, I’m so glad I chose to work with a professional. Duo helped me bring Amusejoy to life in ways I never could have done on my own. Their expertise and creative perspective were invaluable.
Why Branding Matters
Amusejoy isn’t just another product—it’s a personality. It’s colorful, fun, and memorable because of the care that went into its branding. If you’re thinking about launching a business, my advice is this: don’t skimp on your branding. It’s what sets you apart and makes people fall in love with your business at first sight.
Ready to see what we created? Head to Amusejoypoobags.com to check out the final result and bring a little joy to your daily dog walks! 🎉
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